The program
At CNAM, I completed a Bachelor’s degree in Management with a Sales and Marketing track. This year helped me deepen the methods used in commercial and marketing roles, while placing them within the economic, legal and managerial environment of a company.
What I developed
I strengthened a cross-functional approach to business development: understanding a market, structuring an offer, supporting client relationships and monitoring performance. This program gave me the foundation on which I am now building my specialization in management and project management.