The challenge
As part of my Bachelor’s degree at CNAM, I imagined ParkNow, a fictional start-up built around a very concrete problem: finding a parking space quickly in the city.
The project brought together two complementary services. Smart Parking listed available spaces in real time, guided drivers and improved reliability through a check-in system. Parkbnb allowed individuals to rent out their parking space or garage occasionally.
Building the offer
The challenge was to go beyond the idea and build a real business project: a clear offer, priority targets, a business model, a commercial plan and a growth path.
Smart Parking relied on a freemium model, completed by Premium and Business offers with advanced features such as unlimited alerts, availability prediction, smart guidance, partner booking and multi-user management.
Parkbnb followed a transactional model. Owners published their availability and set their price, while the platform took a commission on each booking. This separation clarified the promise: park faster on one side, make private spaces valuable on the other.
The commercial strategy
I built an action plan combining B2C acquisition, B2B prospecting, digital campaigns, partnerships with mobility players and trial offers for companies.
The objectives gave the launch a concrete trajectory: reach 10,000 downloads in six months, convert the first paying subscribers, sign business clients and gradually build a partner network.
What I learned
ParkNow taught me that an innovative idea is not enough. To convince, you need to demonstrate a real need, build an understandable offer, identify the right monetization levers and defend a coherent sales strategy.