The organization
OMART is an incubation program dedicated to Lyon’s emerging art scene. Its purpose is to make art accessible to a wider audience by supporting young artists and creating projects with companies and partner venues. The program also co-produces AiRT DE FAMILLE, a participatory art festival combining creation, immersive scenography and environmental awareness.
My role
For two years, my sales assistant role took me far beyond sales alone. I implemented commercial and promotional actions, ran emailing campaigns, analyzed visitor behavior and contributed to marketing plans, brand strategy and communication.
I also took part in the creative phases of projects, marketing studies and event design. From creating an open stage to managing volunteers, I worked at the intersection of three audiences: artists, partners and visitors.
This experience taught me how to design and manage a project as a whole, develop an organization’s image and turn a creative intention into a concrete experience while always keeping the visitor welcome in mind.
